Marketing Manager

  • Posted: January 28, 2023

We are looking for a Marketing Manager. Your primary responsibilities will be to run product launches, create customer-facing marketing campaigns and content, enable sales and customer support teams with insightful training and materials, and encourage on-going user adoption through the development of customer education programs.

To be successful in this role, you will be creative, analytical, collaborative product marketer. You will develop a deep understanding of our products, customers, and our industries. You will have an innate ability to grasp technical capabilities and translate them into clear business benefits that resonate with customers.


  • Develop a deep understanding of our brand, customer needs, industries, market trends, and competitive landscape.
  • Lead and develop clear product positioning and messaging that resonates with targeted buyers.
  • Collaborate closely with marketing and sales team members to run integrated marketing campaigns for new and existing products, appropriately leveraging all the available channels.
  • Assist with or create PPC campaigns.
  • Perform keyword research.
  • Perform competitive analyses.
  • Calculate & track acquisition goals vs. costs.
  • Generate & analyze analytics / reporting data.
  • Be hands-on in writing and creating customer facing materials that will range from how-to guides up to thought-leadership materials.
  • Assess the effectiveness of marketing programs on an ongoing basis, and report back to the business on required changes.


  • 5+ years of product marketing/SEM/PPC experience.
  • Expert knowledge of ad networks, agencies, and ad platforms such as Facebook and Google.
  • Intermediate to expert level proficiency with Google Ads and Facebook Ads
  • Intermediate to expert level proficiency with Google Analytics
  • Experience creating your own content and campaigns.
  • Excellent writing skills, with a passion for creating engaging messaging.
  • A deadline-oriented mindset, and are capable of handling a number of concurrent projects.
  • The ability to balance working on high-level strategic projects and perfecting the details.
  • Bachelor's Degree or higher.
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