Press Release Benefits
The most important element a press release provides is exposure. It provides the potential for customers to find information about your business on the internet. Your press release from MacroCreative is search engine optimized and searchable for the best search terms, meaning that someone searching for key terms may find your press release through a search engine. Your press release is carefully analyzed and optimized around key search terms that increase your visibility on these search engines. This may be why some terms are repeated or re-worded. It is also helpful to have an inbound link from another website. PR web provides an inbound link directly to your website for each press release submitted. The more inbound links, the more relevant major search engines deem your website.
*a. Instant Visibility: *
The moment a well optimized and well written PR is taken out, we can get instant exposure. Since the PR gets picked up by several news sites like news.google.com etc. people who search for the keywords given in our PR will be able to find our PR and thereby become aware of our offer/service/products etc. Each PR stays in the news sites like news.google.com for some time (around 4 to 6 weeks) before they are moved to the archives and other newer PRs (from other sites) get to the top. So instant visibility and traffic from news sites is one major benefit.
*b. Trust and Branding:*
People usually google about a company before they hire the services. A well drafted PR Plan will ensure that there are enough instances of our company being talked about in the online press. This is in addition to the information that the user will find on the client's site. Usually customers look at third party of external validations and such Press Releases help reinforce the trust factor and increases the chances of someone doing business with the company. The Press Releases remain accessible on the web for an indefinite period of time. If someone views an old PR of the company, he also discovers that the company has been around for a while.
*c. Inbound links:*
Each Press Release is sprinkled with links which point back to the website (www.centdef.com). Since the PR pages remain on the press distribution sites for a long long time, we continue to get the credit of these good quality links backs. Links help in driving direct traffic to the site and most importantly they help in getting higher rankings on search engines.
*d. Traffic: *
This is a very vital benefit of a good Press Release plan. Apart from all the above benefits, a well optimized PR has the potential to send us good traffic - especially for the initial 1 to 2 weeks. This is because a fresh press release ranks pretty high on news sites like news.google.com. Also if it is well optimized, it can even rank on www.google.com for some of the keywords. All this helps in getting us traffic and more visibility in the end.
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